IDEAS FOR MAIN STREET / UPDATED REGULARLY

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Clear, useful ideas for getting found, earning trust, and growing online, written for business owners, not algorithms.

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FEATURED / GROWING SALES

It's not a customer problem. It's a follow-up problem.

Before you spend a dollar getting new people to find you, go find the ones who already knocked.

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Latest articles

PLAIN ENGLISH / USEFUL NOW
01

It's not a customer problem. It's a follow-up problem.

GROWING SALES / 2 MIN↗
02

Ten minutes a week on your Google listing.

GETTING FOUND / 2 MIN↗
03

Your five most asked questions are your website.

WEBSITE STRATEGY / 2 MIN↗
04

The review gap is an asking gap.

ONLINE PRESENCE / 2 MIN↗
05

Make AI play your toughest customer.

PRACTICAL AI / 2 MIN↗
06

Does a small business really need an AI policy?

AI POLICY / 2 MIN↗
07

Before you pay for another AI tool, ask these five questions.

PRACTICAL AI / 2 MIN↗
08

Five ways to look bigger online, without pretending to be.

ONLINE PRESENCE / 5 MIN↗
09

What AI should actually do for a small business.

PRACTICAL AI / 7 MIN↗
10

The seven-second trust test for your homepage.

WEBSITE STRATEGY / 6 MIN↗
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