IDEAS FOR MAIN STREET / UPDATED REGULARLY

THE
BLOG.

Clear, useful ideas for getting found, earning trust, and growing online, written for business owners, not algorithms.

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Polished black car representing a strong first impression
FEATURED / WEBSITE STRATEGY

Your website has seven seconds to earn trust.

Before a customer reads your story, they have already formed one. Here is how to make that first impression work harder.

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Latest articles

PLAIN ENGLISH / USEFUL NOW
01

Five ways to look bigger online, without pretending to be.

ONLINE PRESENCE / 5 MIN
02

What AI should actually do for a small business.

PRACTICAL AI / 7 MIN
03

The seven-second trust test for your homepage.

WEBSITE STRATEGY / 6 MIN
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