You've got 11 reviews. The place two miles away has 140. It's easy to read that as a quality gap. Most of the time it isn't. It's a habit gap. One of you asks every happy customer, and one of you hopes they'll think of it.
They won't think of it. Not because they don't like you. They've got their own lives, and your review isn't on their to-do list. (Neither is theirs on yours, if we're honest.)
Why it's worth the awkward moment
Reviews do two jobs. They're part of how Google decides how well known you are, and they're the first thing a stranger reads to decide whether you're safe to call. That stranger trusts your other customers a lot more than they trust you talking about yourself.
How to ask without it being weird
Ask at the high point
Right after the job goes well. When they say "this looks great," that's your moment. Not three days later, in an email they'll never open.
Ask out loud, then send the link
"It'd really help me if you left a quick Google review. Can I text you the link?" Then send it while you're still standing there. Your Google Business Profile gives you a share link for reviews. Save it in your phone so it's one tap.
Make it easy to be specific
"Even one line about what we fixed helps a lot." Specific reviews read as real, and they help the next customer picture their own job.
Reply to every one
It shows the next reader somebody's home. And it's a thank-you the customer actually sees.
What not to do
Don't pay for reviews, don't trade discounts for them, and don't write them for people. Google's rules ban all three, and one flagged batch can do more damage than the reviews ever helped.
Your next move
Save your review link in your phone today. Ask the next three happy customers, in person, before they leave. Then count again in a month.